12-Month Online Digital Marketing Course
The full programme. Everything in the nine-month course, then three months working on live client accounts under supervision, alongside the commercial skills nobody teaches: how to price work, write a proposal, run a retainer and turn down a bad-fit client.
Who this length is for
You intend to do this for a living, either freelance or in an agency, and want live client work before you start.
By the end you have worked real accounts, have case studies with numbers attached, and know what to charge. That is the difference between finishing a course and having a career.
What you cover
Months 1-3: foundation and on-page SEO
- How search actually works: crawling, indexing, ranking, and why a page fails at each stage
- Keyword research with real volume data, not guesswork, and how to read difficulty honestly
- On-page SEO: titles, meta descriptions, headings, internal linking, image optimisation
- Google Search Console and Analytics 4 set up on a live site, reading the reports that matter
- Google Business Profile and local SEO for an Indian business
- Writing for search and for readers at the same time
Months 4-6: paid ads and social
- Google Ads from account structure to conversion tracking, with a real budget
- Search, Performance Max and remarketing campaigns, and when each is the wrong choice
- Meta Ads: audiences, creative testing, and what a realistic cost per lead looks like
- Landing pages that convert, and how to test one without a developer
- Social media strategy and content calendars for a service business
- Reporting to a client: what to show, what to leave out, and how to explain a bad month
Months 7-9: technical SEO and authority
- Technical audits: crawl budget, indexation, Core Web Vitals, structured data
- Fixing what an audit finds, in priority order, on a real site
- Link building that survives: digital PR, guest posting, local citations
- Ecommerce SEO: product pages, faceted navigation, feed basics
- Migrations and redirects without losing rankings
- AI answer engines: how content gets cited by ChatGPT, Perplexity and AI Overviews
Months 10-12: live client work and career
- Working on a live client account under supervision, with real deliverables
- Pitching and scoping: proposals, pricing, and saying no to bad-fit work
- Running a monthly retainer: what gets done each month and how it is reported
- Building your own site and case studies as proof
- Interview preparation, portfolio review and hiring introductions
- Freelance basics: invoicing, contracts, and finding the first three clients
Why we run a working agency alongside the course
Doon Digital is an agency first. The sites you practise on are live, the ad budgets are real, and the reports you write are the ones a client reads. That is the only reason the syllabus stays current: when Google changes something, it breaks our own work before it reaches the classroom.
It also means we will tell you when a tactic has stopped working. Our free SEO site lists exist because we checked 6,375 submission sites and found 44 percent of them dead. That is the standard of honesty the teaching runs on.
12-month course: your questions answered
Not sure which length fits?
Tell us where you are starting from and what you want to be doing in a year. If a shorter course is the right answer, we will say so.