12-Month Online Digital Marketing Course

The full programme. Everything in the six-month course, then technical SEO and authority, then three months working on live client accounts under supervision, alongside the commercial skills nobody teaches: how to price work, write a proposal, run a retainer and turn down a bad-fit client.

₹10,000 / month ₹1,20,000 total12 months live sessionsOnline join from anywhere1:2 ratio max 2 students per class

1:2

expert to student

A maximum of 2 students in any session

Every session on the 12-month course is capped at 2 students with one subject expert. You are not watching somebody demonstrate to a room of thirty: your own work is opened and reviewed in front of you, every week, and you get asked the questions rather than listening to somebody else answer them. It is the reason the course is worth taking, and the reason we cannot run many of them at once.

Who this length is for

You intend to do this for a living, either freelance or in an agency, and want live client work before you start.

By the end you have worked real accounts, have case studies with numbers attached, and know what to charge. That is the difference between finishing a course and having a career.

What you cover

Months 1-3: foundation and on-page SEO6 topics · detailed on the 3-month course
Months 4-6: paid ads and social6 topics · detailed on the 6-month course

Months 7-9: technical SEO and authority

What this length adds over the shorter course

  • Technical audits: crawl budget, indexation, Core Web Vitals, structured data
  • Fixing what an audit finds, in priority order, on a real site
  • Link building that survives: digital PR, guest posting, local citations
  • Ecommerce SEO: product pages, faceted navigation, feed basics
  • Migrations and redirects without losing rankings
  • AI answer engines: how content gets cited by ChatGPT, Perplexity and AI Overviews

Months 10-12: live client work and career

What this length adds over the shorter course

  • Working on a live client account under supervision, with real deliverables
  • Pitching and scoping: proposals, pricing, and saying no to bad-fit work
  • Running a monthly retainer: what gets done each month and how it is reported
  • Building your own site and case studies as proof
  • Interview preparation, portfolio review and hiring introductions
  • Freelance basics: invoicing, contracts, and finding the first three clients

Why we run a working agency alongside the course

Doon Digital is an agency first. The sites you practise on are live, the ad budgets are real, and the reports you write are the ones a client reads. That is the only reason the syllabus stays current: when Google changes something, it breaks our own work before it reaches the classroom.

It also means we will tell you when a tactic has stopped working. Our free SEO site lists exist because we checked 6,375 submission sites and found 44 percent of them dead. That is the standard of honesty the teaching runs on.

Student rate

20% off if you are still studying

Because you are studying, not earning. We would rather teach you now, while you have the time to practise properly, than have you wait two years until you can afford the full fee. Show a valid student ID or enrolment letter and the rate applies for the whole course.

₹10,000 / month

₹8,000 / month

₹96,000 for 12 months

You save ₹24,000

Normally ₹1,20,000

Certifications

19 free industry certifications, prepared and sat with you

Awarded by Google, Microsoft, HubSpot and Semrush, not by us, and free to take. Over twelve months you sit these in stages rather than cramming them, and the last three months of client work is what makes the certificates mean something on a CV.

Google logo

Google

Skillshop and Google Digital Garage

  • Google Analytics 4 Certification
  • Fundamentals of Digital Marketing

The measurement and fundamentals exams, which the first block of the course covers directly.

Verify it is free
Google Ads logo

Google Ads

Skillshop

  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Measurement Certification

The ones employers actually ask about for a paid-ads role. Free to take, free to retake.

Verify it is free
Microsoft logo

Microsoft

Microsoft Advertising Learning Lab

  • Microsoft Advertising Certified Professional
  • Search Advertising Fundamentals
  • Shopping Campaigns

Bing is a small share of Indian search, but the certification is free and almost nobody applying for junior roles has it.

Verify it is free
HubSpot logo

HubSpot

HubSpot Academy

  • Inbound Marketing Certification
  • Content Marketing Certification
  • Email Marketing Certification
  • SEO Certification
  • Social Media Marketing Certification

The best free training on the strategy side of the job, and the certificates are widely recognised.

Verify it is free
Semrush logo

Semrush

Semrush Academy

  • SEO Fundamentals
  • Keyword Research
  • On-Page and Technical SEO
  • Semrush SEO Toolkit
  • Competitive Analysis

Pairs directly with the tool you will be using in class, so the exam questions are things you have already done.

Verify it is free

Tools

65+ tools you will actually use

Only the tools the 12-month course actually uses. Listing the full stack on every length would be padding, and you would find out in month two that half of it was never coming. We will also tell you which four or five you would genuinely buy if the money were yours.

SEO and keyword research

Where the money comes from for most Uttarakhand businesses, so this is the deepest block.

Semrush logoSemrushAhrefs logoAhrefsMoz Pro logoMoz ProUbersuggest logoUbersuggestSE Ranking logoSE RankingSerpstat logoSerpstatMajestic logoMajesticSpyFu logoSpyFuSimilarweb logoSimilarwebMangools logoMangoolsScreaming Frog logoScreaming FrogSeobility logoSeobilityAnswerThePublic logoAnswerThePublicKeyword Tool logoKeyword ToolSEO SiteCheckup logoSEO SiteCheckupSnowSEO logoSnowSEO

Google's own stack

Free, authoritative, and the only tools that show you Google's actual data rather than an estimate of it.

Google Search Console logoGoogle Search ConsoleGoogle Analytics 4 logoGoogle Analytics 4Google Tag Manager logoGoogle Tag ManagerLooker Studio logoLooker StudioGoogle Business Profile logoGoogle Business ProfilePageSpeed Insights logoPageSpeed InsightsGoogle Trends logoGoogle TrendsKeyword Planner logoKeyword PlannerMerchant Center logoMerchant CenterRich Results Test logoRich Results Test

Paid advertising

Run with a real budget on live accounts, because a simulated campaign teaches you nothing about a bad week.

Google Ads logoGoogle AdsMeta Ads Manager logoMeta Ads ManagerMicrosoft Advertising logoMicrosoft AdvertisingLinkedIn Campaign Manager logoLinkedIn Campaign ManagerGoogle Ads Editor logoGoogle Ads EditorMeta Events Manager logoMeta Events Manager

Content and writing

Drafting, editing and briefing. The writing is yours; these make it faster and cleaner.

Grammarly logoGrammarlyQuillBot logoQuillBotProWritingAid logoProWritingAidWriterZen logoWriterZenFrase logoFraseHemingway Editor logoHemingway EditorSurfer SEO logoSurfer SEO

Design and creative

Enough design skill to ship an ad or a landing page without waiting on a designer.

Canva logoCanvaAdobe Express logoAdobe ExpressFigma logoFigmaFreepik logoFreepikEnvato Elements logoEnvato ElementsPhotopea logoPhotopeaPlaceit logoPlaceitFlaticon logoFlaticonUnsplash logoUnsplash

Video and YouTube

YouTube is the second largest search engine and most local businesses ignore it entirely.

YouTube Studio logoYouTube StudioVidIQ logoVidIQTubeRanker logoTubeRankerInVideo logoInVideoDescript logoDescriptCapCut logoCapCut

Email and automation

The cheapest channel you will ever run, and the one most agencies never set up for clients.

Mailchimp logoMailchimpBrevo logoBrevoHubSpot CRM logoHubSpot CRMZapier logoZapierGoogle Sheets logoGoogle Sheets

Websites and CMS

You will not be a developer, but you will be able to fix a page yourself instead of raising a ticket.

WordPress logoWordPressElementor logoElementorShopify logoShopifyWebflow logoWebflowYoast SEO logoYoast SEORank Math logoRank Math

12-month course: your questions answered

Free course PDF

Get the full 12-month course details as a PDF

The complete syllabus, fees, the roles it leads to, the tools and the certifications, in one document you can read offline or send to whoever is paying.

Course: 12-Month Digital Marketing CoursePicked up automatically from the course you are reading. Compare all three lengths if you are still deciding.

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Not sure which length fits?

Tell us where you are starting from and what you want to be doing in a year. If a shorter course is the right answer, we will say so.