12-Month Online Digital Marketing Course
The full programme. Everything in the six-month course, then technical SEO and authority, then three months working on live client accounts under supervision, alongside the commercial skills nobody teaches: how to price work, write a proposal, run a retainer and turn down a bad-fit client.

1:2
expert to student
A maximum of 2 students in any session
Every session on the 12-month course is capped at 2 students with one subject expert. You are not watching somebody demonstrate to a room of thirty: your own work is opened and reviewed in front of you, every week, and you get asked the questions rather than listening to somebody else answer them. It is the reason the course is worth taking, and the reason we cannot run many of them at once.
Who this length is for
You intend to do this for a living, either freelance or in an agency, and want live client work before you start.
By the end you have worked real accounts, have case studies with numbers attached, and know what to charge. That is the difference between finishing a course and having a career.
What you cover
Months 7-9: technical SEO and authority
What this length adds over the shorter course
- Technical audits: crawl budget, indexation, Core Web Vitals, structured data
- Fixing what an audit finds, in priority order, on a real site
- Link building that survives: digital PR, guest posting, local citations
- Ecommerce SEO: product pages, faceted navigation, feed basics
- Migrations and redirects without losing rankings
- AI answer engines: how content gets cited by ChatGPT, Perplexity and AI Overviews
Months 10-12: live client work and career
What this length adds over the shorter course
- Working on a live client account under supervision, with real deliverables
- Pitching and scoping: proposals, pricing, and saying no to bad-fit work
- Running a monthly retainer: what gets done each month and how it is reported
- Building your own site and case studies as proof
- Interview preparation, portfolio review and hiring introductions
- Freelance basics: invoicing, contracts, and finding the first three clients
Why we run a working agency alongside the course
Doon Digital is an agency first. The sites you practise on are live, the ad budgets are real, and the reports you write are the ones a client reads. That is the only reason the syllabus stays current: when Google changes something, it breaks our own work before it reaches the classroom.
It also means we will tell you when a tactic has stopped working. Our free SEO site lists exist because we checked 6,375 submission sites and found 44 percent of them dead. That is the standard of honesty the teaching runs on.
Student rate
20% off if you are still studying
Because you are studying, not earning. We would rather teach you now, while you have the time to practise properly, than have you wait two years until you can afford the full fee. Show a valid student ID or enrolment letter and the rate applies for the whole course.
₹10,000 / month
₹8,000 / month
₹96,000 for 12 months
You save ₹24,000
Normally ₹1,20,000
Certifications
19 free industry certifications, prepared and sat with you
Awarded by Google, Microsoft, HubSpot and Semrush, not by us, and free to take. Over twelve months you sit these in stages rather than cramming them, and the last three months of client work is what makes the certificates mean something on a CV.
Skillshop and Google Digital Garage
- Google Analytics 4 Certification
- Fundamentals of Digital Marketing
The measurement and fundamentals exams, which the first block of the course covers directly.
Verify it is freeGoogle Ads
Skillshop
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Ads Measurement Certification
The ones employers actually ask about for a paid-ads role. Free to take, free to retake.
Verify it is freeMicrosoft
Microsoft Advertising Learning Lab
- Microsoft Advertising Certified Professional
- Search Advertising Fundamentals
- Shopping Campaigns
Bing is a small share of Indian search, but the certification is free and almost nobody applying for junior roles has it.
Verify it is freeHubSpot
HubSpot Academy
- Inbound Marketing Certification
- Content Marketing Certification
- Email Marketing Certification
- SEO Certification
- Social Media Marketing Certification
The best free training on the strategy side of the job, and the certificates are widely recognised.
Verify it is freeSemrush
Semrush Academy
- SEO Fundamentals
- Keyword Research
- On-Page and Technical SEO
- Semrush SEO Toolkit
- Competitive Analysis
Pairs directly with the tool you will be using in class, so the exam questions are things you have already done.
Verify it is freeTools
65+ tools you will actually use
Only the tools the 12-month course actually uses. Listing the full stack on every length would be padding, and you would find out in month two that half of it was never coming. We will also tell you which four or five you would genuinely buy if the money were yours.
SEO and keyword research
Where the money comes from for most Uttarakhand businesses, so this is the deepest block.
Google's own stack
Free, authoritative, and the only tools that show you Google's actual data rather than an estimate of it.
Paid advertising
Run with a real budget on live accounts, because a simulated campaign teaches you nothing about a bad week.
Content and writing
Drafting, editing and briefing. The writing is yours; these make it faster and cleaner.
Design and creative
Enough design skill to ship an ad or a landing page without waiting on a designer.
Video and YouTube
YouTube is the second largest search engine and most local businesses ignore it entirely.
Email and automation
The cheapest channel you will ever run, and the one most agencies never set up for clients.
Websites and CMS
You will not be a developer, but you will be able to fix a page yourself instead of raising a ticket.
12-month course: your questions answered
Get the full 12-month course details as a PDF
The complete syllabus, fees, the roles it leads to, the tools and the certifications, in one document you can read offline or send to whoever is paying.
Not sure which length fits?
Tell us where you are starting from and what you want to be doing in a year. If a shorter course is the right answer, we will say so.